The Ultimate Guide to Working in the Gig Economy

The world of work is changing. Your dream of flexible self-employment is more in reach than ever. Learn what it takes to join the gig economy and gain your independence.


The gig is up…or is it? The rise of the gig economy

Before becoming a gig worker, get a crash course on the gig economy –  what it is and how it has created lasting cultural shifts in the way we’ll work for decades to come.


The benefits of being a gig worker

Structured work days from Monday to Friday are a thing of the past…literally. Explore how gig work offers greater work-life balance and a chance to do work that you love!

Chapter one

The gig is up...or is it? The rise of the gig economy

Gig work is not new, and it goes far beyond driving for rideshare platforms or delivering food. In its present form, the gig economy emerged alongside the internet, growing sharply during the 2008-2009 financial crisis. In 2019, more than one third of American workers were doing some form of gig work

Gig work offers a chance to earn extra income while the flexibility helps maintain a healthy work-life balance. Gig work also benefits employers, who can lower costs by working with gig employees who perform exactly the tasks needed at any given time.

Enter 2020, and the COVID-19 lockdowns. 

While some gig workers saw demand for their services plummet, others were classified as essential workers. The rise of remote work also resulted in a surge in demand for gig workers skilled in IT and software development.

In the wake of the pandemic, more and more organizations are embracing gig workers. What’s the one key element that’s going to be critical for business success moving forward? Greater integration between independent and traditional employees, so that knowledge can pass freely between them.

In the first chapter of this series, we’ll learn more about what the gig economy is, how it plays a major role in the future of work, and why it’s here to stay. 

What is the Gig Economy?

The gig economy – typically described as work done by independent contractors or freelancers – is not new. Think back to your first job. Did you babysit for the neighbours? Mow their lawns, or shovel snow? If so, you were performing gig work.

For almost as long as people have been exchanging labor for money, work has meant stitching together multiple jobs, doing whatever tasks were available. More recently, in the early twentieth century, staffing and temp agencies began offering a more flexible form of work, and the term “gig” emerged – borrowed from musicians who were paid to perform at live shows, or “gigs.”


When most people think about gig work today, they probably think of rideshare or delivery drivers, and this makes sense, because these workers have been in the news a lot lately. But don’t be fooled; gig work is available in most industries, especially in the public sector.

“Freelancing’s direct impact on the economy is close to $1 trillion, which at nearly 5% of U.S. GDP is comparable to that of a major industry like the information sector.”

There Is A Cultural Shift In The Way We Work

What’s fueling the growth of the gig economy?

The explosion in the gig economy in recent years is due to technology. The modern gig economy was first powered by the internet, which made it simple for people around the world to connect.

At first, people used online bulletin boards such as Craigslist to offer up their services for various types of physical labor. Soon, dedicated platforms emerged, offering a central spot where individuals looking to work could connect with potential employers.

“Tens of millions of Americans have told us that their 'dream job' is to work for themselves”

The term “gig economy” really hit its stride in the 2008-2009 financial crisis, which saw a surge in the popularity of task-based labor as rising unemployment drove people to look for any available jobs, even short-term contracts. 

Other factors include the emergence of online platforms such as Airbnb, an online marketplace that made it possible for individuals to commoditize their real estate, and Uber, which transformed the way we get around by employing an innovative and transformative digital platform to connect drivers with passengers. By 2019, more than one third of American workers — 57 million in all — were performing some type of gig or freelance work.

“New digital platforms enable people to earn a livelihood in a way that highlights their individuality. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition. In the process, they’re fueling a new model of internet-powered entrepreneurship.”

Benefits of gig work

What’s fueled the growth in gig work? For the people doing the work, the biggest benefit is flexibility: most gig work lets people work when it’s convenient, and this often means earning an income over and above what is received through more traditional employment. Gig work also lets people follow their passions as they develop and enhance specific areas of expertise.

For employers, gig work not only lowers costs, but it also allows staffing to become more precise. In addition, employers have come to appreciate that offering remote work, flexible scheduling, and greater autonomy in how work is done leads to improved work-life balance, which ultimately benefits the organization as much as the workers.

Dealing with the pandemic: the impact of COVID-19

The immediate impact of the COVID-19 lockdowns highlighted many of the inequalities of independent work. Many people turned to delivery options for everything from fast food to equipment for their home offices, and food and parcel delivery workers — classified as essential workers during the crisis — put their own health and safety at risk to keep us fed and working.

“With COVID-19, UberEats have gone up and up but Uber driving fluctuates. It depends on what the level of fear is. ”

Others, especially drivers for ride-hailing platforms and Airbnb operators, have seen their earnings plummet. The economic slowdown has also affected the demand for online labor, particularly in the knowledge economy, as organizations have reduced spending by eliminating every job that’s not essential.

As societies begin to emerge from the pandemic, however, demand for gig work has returned: the Online Labour Index project at the University of Oxford, which tracks the number of projects posted on the five largest English-language online labor platforms, showed a dip in early April 2020, followed by historic high levels of projects in late May 2020. The ongoing transition to remote work also led to a surge in demand for software development and IT services:


Better integration for gig workers

As time passes, it’s also likely that we’ll see that COVID-19 has had another significant impact on independent work. More and more organizations are embracing the benefits of gig employment – in particular, the ability to find and hire specialists who have the precise skillsets needed for specific projects – so the need to better integrate the two types of employment will become critical. Traditional employees and independent workers are often kept siloed within an organization’s structure, and gig workers rarely have equal access to internal knowledge-sharing platforms. This means that instead of flowing freely, information and knowledge get stuck.

With the number of independent workers growing, organizations will need to make sure that processes are in place so that knowledge transfer can continue. Once this happens, independent workers will be better able to put the full scope of their talents to work.

The future of the gig economy

What does the future hold for the gig economy? Even though there are some clouds on the horizon – such as protests and lawsuits over workers’ rights – there is little doubt that developments in technology will continue to change the way people work, and the growing task specialization made possible by gig and independent work means that the age of generalized employment is almost certainly coming to an end.

Chapter two

The benefits of being an independent worker

The myth of the 9-5 job is wearing thin. If you’re not punching in and out of your job using a time clock, the reality is that your workdays are probably longer than 8 hours. Every time you check your email before leaving for work, every time you take work home to “get a bit more done” after dinner, every time you work through lunch, you’re adding to the hours that you work. But are you being rewarded for this work?

The history of 9-5

The “traditional” 9-5 workday is a relatively recent invention, born in the 19th century. Industrial and factory workers faced brutal conditions, and although calls for reform proposed splitting the day into three parts, with equal time for work, recreation and rest, not much was done. Long working days remained, with workers even enduring 100 hour weeks. The first real steps towards the modern 9-5 came in 1914, when the Ford Motor Company introduced 8 hour workdays. Although people still worked 6 days, this was a significant advance. The 40 hour workweek only became standard in the United States in 1938.

After manufacturing, workaholism?

In the decades since 1940, and with the growth in white collar jobs at the expense of factory work, working hours have crept back up. By 2014, in fact, the average American worked 47 hours each week. Most people who work extra hours believe that this makes them more productive, and that it’s the best way to ensure that they’ll have a secure financial future. But is this correct? How many of those people working extra hours work at a job where they use a time clock to punch in and out? And does working more hours mean that more gets done?
“When you work in an office, you punch in and out from 8 to 5. I was commuting for 3 hours each day too. I wanted to be able to manage my time and use all of my skills”
- Sandra, Freelancer on Upwork

For most of us, the reality is that working extra hours doesn’t have an upside. Unless we use a time clock to punch in and out, we don’t get paid more. And far from being more productive, we’re suffering more from burnout and lack of free time, so much so that we may not realize that our salaries hasn’t kept up with cost-of-living increases, because we simply don’t have enough time to relax.
There’s also lots of evidence that slashing working hours is a better way to increase productivity. A New Zealand company recently tested a program where they gave employees an extra day off each week, with no changes in pay or working hours the other days. The result? Workers were not only happier; they were also 20 percent more efficient. Even in countries like Japan, where long hours are seen as a sign of dedication to one’s firm, there are signs of change: Microsoft Japan ran a project shutting down all its offices on Fridays, and productivity shot up by almost 40 percent over the previous year.

The rise of job-hopping

For millennials – people born in the early 1980s – job-hopping is normal. Even though they’re only part-way through their careers, millennials have changed jobs nearly 8 times on average. For workers, there’s lots of upside to changing jobs often:

Exposure to a wider range of new skills

Chance to gain experience and expand networks

Climb the career ladder faster, especially since many companies favor outside hires for upper-level positions

Chance to gain experience and expand networks

Employers also find lots of benefits in job hopping:

Access the wide range of knowledge and experience that employees with several previous roles bring to their position

Job-hopping employees likely have soft skills that go well beyond specific task-based knowledge

Newly-hired employees are usually eager to make a good impression and don’t tend to take their jobs for granted

New employees’ enthusiasm and higher productivity can rub off on the teams they work with

Gig workers – an essential part of the economy

As people change jobs more frequently, spending less time at each job is becoming more accepted. So is there a connection between the rise of job-hopping and the growth of gig work? Probably. Employers are getting used to hiring people for shorter periods of time, which is exactly what many gig workers look for. But that doesn’t necessarily mean that gig work always means taking short-term jobs: research shows that more than half of all independent contractors have worked with the same company for more than 12 months, and that one third of gig workers also believe that they’ll keep their current jobs for at least five more years.

There’s lots of evidence about the growing numbers of gig workers. An Upwork study found that 57 million Americans did freelance work in 2019 – that’s 35 percent of the entire American workforce. Nearly half – 45 percent – of these workers provide skilled services and labour, filling employment gaps: a 2020 study by the payroll and HR company ADP found that at 40 percent of organizations surveyed, 1 in 4 workers are gig workers.

Why join the gig economy?

For companies, hiring independent workers has many upsides. Independent workers are comfortable with change, so if you’re looking for people who can generate new and innovative ideas, an independent worker could be the perfect choice. Many independent workers have experience working in different roles at different organizations, and millennial gig workers are more likely than other age groups to see themselves as dependable and self-disciplined, to have emotional agility, and to be willing to work hard, all qualities that are highly valued in the workplace.

"From solopreneurs to global enterprises, more and more companies are relying on freelancers to get work done. Partly because you can easily ramp talent up and down in sync with changing work volume. And it’s an easy way to access specialized talent, especially those with in-demand skills.“

Hiring independent workers can also have financial benefits: companies may see payroll costs drop, because gig workers may be motivated by factors other than benefits and compensation packages. Finally, as outsourcing projects becomes more common, and as companies make hiring independent workers part of their normal course of operations, the demand for gig workers will continue to grow, and more people will choose to supply that work as part of the gig economy.

Gig work by choice, not necessity

Far from being forced to do gig work, most independent workers – 72 percent – are choosing gig work. In fact, only 7 percent of independent workers said that they were doing gig work because they couldn’t find a regular job.

“Self-employed workers enjoy the same overall quality of life as employed workers. The lower satisfaction levels with the material aspects of their job — such as benefits and the stability of pay — seem to be balanced by the satisfaction from greater autonomy and use of their strengths.”

Have you ever noticed that time seems to fly by when you’re doing something you love? Because independent workers can choose their work, there’s a much greater opportunity for them to follow their passions rather than doing boring or repetitive jobs. Here are some other benefits of independent work:

  • Demand for independent workers (especially skilled workers) is growing
  • Work from anywhere
  • Technology is making it easier to find independent work
  • Create your own niche job that makes the most of your talents
  • Schedule your work around your life, instead of the other way round
  • Maintain a healthy work-life balance
  • Find more time for family, friends and hobbies
“Certainly, there is a lot of flexibility which is a huge benefit. Also knowing that the time you put in is the time you choose to put in is a pretty good feeling.”

Given the increased awareness of the negative effects of stress, is it any wonder that more and more people are choosing to leave “traditional” jobs?

So what’s the takeaway?

Legislation governing 8-hour workdays first emerged because of long hours in harsh factory and manufacturing jobs. As factory jobs become less common, and with the rise in white-collar jobs, working hours have risen once again.

Several studies have shown that shorter work weeks lead to greater productivity and happier employees.

Job-hopping has become an accepted part of the working world, especially for younger employees, and these employees are also the most likely to engage in independent work. For employers, independent workers help increase flexibility and agility. For workers, gig work offers greater work-life balance and a chance to do work that they love.